Privacy Policy

The GENTLEWOMAN Singapore website (the "Website") is operated by Grand Brands Asia Pte. Ltd. ("GENTLEWOMAN Singapore", "we", "our" or "us"). We are committed to protecting the personal data of individuals ("you" or "User") who visit our Website or interact with us, in accordance with the Personal Data Protection Act 2012 of Singapore ("PDPA") and its accompanying regulations, as administered by the Personal Data Protection Commission ("PDPC").

By accessing our Website, submitting your personal data to us, or using our services, you agree and consent to the collection, use, and disclosure of your personal data as described in this Privacy Policy.

1. Personal Data We Collect

We may collect your personal data through the following channels:

1.      Directly from you — when you browse our website, register an account, place an order, fill in a form, respond to a survey, subscribe to our newsletter, or otherwise communicate with us;

2.      Indirectly — via a referral from a third party to whom you have consented to disclose your personal data to us; or

3.      Automatically — when you access our website, through cookies and similar tracking technologies (see Section 6).

The categories of personal data we may collect include:

•        Full name and, where relevant, identification details;

•        Contact information, such as your mailing address, email address, phone number, and social media account details;

•        Order and transaction information, including billing and delivery details;

•        Any other information you voluntarily provide to us, such as enquiries, preferences, or survey responses; and

•        Technical information collected when you use our website, such as IP address, browser type, device information, and browsing behaviour (via cookies).

You may choose not to provide certain personal data, but this may limit your ability to use certain features of our website or services (e.g. completing a purchase).

2. Purposes for Collecting, Using and Disclosing Personal Data

We collect, use, and disclose your personal data for the following purposes:

1.      To provide and manage our services to you, including processing orders, responding to enquiries, managing your account, and coordinating delivery;

2.      To communicate with you, including responding to questions, feedback, and complaints;

3.      To process transactions, including payment processing and order fulfilment;

4.      To send you marketing and promotional communications (newsletters, product updates, offers), where you have given consent, and subject to your right to withdraw such consent at any time;

5.      To improve our services and customer experience, including analysing how Users interact with our website in aggregate;

6.      To comply with legal and regulatory obligations, including accounting, tax, and record-keeping requirements; and

7.      To protect our legal rights, including in connection with any dispute, claim, or legal proceeding.

Where we rely on your consent for a purpose (e.g. marketing), you may withdraw that consent at any time by contacting us using the details in Section 9.

3. Retention of Personal Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law, including:

1.      For as long as we have an ongoing service or contractual relationship with you;

2.      For the period required under applicable accounting, tax, or other legal obligations;

3.      For business improvement purposes, retained only to the extent reasonably necessary and in a manner that does not unreasonably affect your rights; and

4.      Until you withdraw consent, where processing is based on consent (e.g. marketing communications).

Once personal data is no longer necessary for these purposes, we will securely delete or anonymise it.

 

4. Disclosure of Personal Data

We do not sell, trade, or rent your personal data. We may disclose your personal data to:

1.      Service providers and business partners engaged to support our operations (e.g. logistics, payment processors, IT service providers), on a need-to-know basis and solely for the purposes stated in this Policy;

2.      Government agencies, regulators, or courts, where required by law, regulation, or legal process; and

3.      Professional advisors (e.g. auditors, legal counsel), where necessary for business or legal purposes.

All third parties who process personal data on our behalf are required to protect it to a standard consistent with the PDPA.

 

5. Transfer of Personal Data Overseas

Where we transfer personal data outside of Singapore (including to regional offices or service providers), we will ensure that the recipient is bound by legally enforceable obligations to provide a standard of protection comparable to the PDPA, in accordance with Singapore's data transfer requirements.

 

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website and improve your browsing experience. Cookies help us:

•        Recognise your browser and remember your preferences (e.g. language, region);

•        Understand how Users interact with our website, in aggregate; and

•        Support certain website features (e.g. forms, ratings).

Some cookies are session cookies (deleted when you close your browser), while others are persistent cookies (retained for a longer period). Our website may also contain third-party content (e.g. embedded videos) that sets its own cookies, governed by that third party's own policy.

We do not use cookies to collect personally identifiable information about you without your consent. You can manage or disable cookies through your browser settings; note that disabling cookies may affect certain website functions.

 

7. Marketing Communications and the Do Not Call Registry

Where you provide your Singapore telephone number and we intend to send marketing messages to that number, we will comply with Singapore's Do Not Call (DNC) Registry requirements under the PDPA, including checking the DNC Registry where required and obtaining your clear and unambiguous consent before sending marketing messages. You may withdraw consent to receive marketing communications at any time via the unsubscribe link in our emails or by contacting us directly.

 

8. Your Rights

Subject to applicable exceptions under the PDPA, you have the right to:

1.      Withdraw your consent to our collection, use, or disclosure of your personal data, at any time, by giving us reasonable notice;

2.      Access the personal data we hold about you and information on how it has been used or disclosed in the past year; and

3.      Request correction of any error or omission in your personal data.

Please note that withdrawing consent may affect our ability to continue providing certain services to you, and we will inform you of the consequences before processing your withdrawal request.

 

9. Data Protection Officer / Contact Us

If you have any questions, requests, or complaints regarding this Privacy Policy or our handling of your personal data, please contact:

Data Protection Officer

Grand Brands Asia Pte. Ltd. (GENTLEWOMAN Singapore)

Email: adrian.chaiws@grandbrandsasia.com

We will respond to your request within a reasonable time in accordance with the PDPA.

 

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

Last Updated: 01 October 2026